Craftsvilla Gives NRIs A New Shopping Destination For Indian Ethnic Wear

March 01 18:41 2017

Craftsvilla. Your Ethnic Store.
International website will house specially curated women’s ethnic fashion and Indian handlooms.

Craftsvilla.com, the largest online ethnic store, recently announced the launch of a new and revamped international website. The company has always seen a great interest from the international audience, and has been shipping products internationally as well. With the new website going live, consumers will now have access to a handpicked selection of products mainly focused on women’s fashion, as well as Indian handlooms such as Banarasi sarees, Kanjeevaram sarees, Chanderi sarees, Maheshwari sarees and Mysore silk sarees among others. The women’s fashion category will also have a wide collection of beautiful lehengas, salwar suits, kurtis and other casual wear.

Having created a brand identity that is known for its strong ethnic portfolio, Craftsvilla has always worked towards providing the best of ethnic under one roof.

Speaking about the venture, Craftsvilla co-founder and CEO Manoj Gupta said, “The beauty of being an online company is that you are not restricted by geographical boundaries. We serve globally. However, our main focus is the US market, as it houses 50 per cent of our target audience.”

Sharing some insights about the purchasing behaviour of NRI consumers, Gupta said, “The international audience is looking for products that can connect them back to India, which is in sync with the company’s vision of taking societies back to their roots. And nothing serves this purpose better than handloom weaves that tell stories of our rich culture and glorious heritage. 

“There is a lot of demand for ethnic wear in the international market. NRIs are interested in the latest Indian fashion and collections inspired by Bollywood. We see that the consumer preference is highly influenced by ‘authenticity’, so every product on the website goes through strict quality checks. We have kept the purchase price range between $100 and $1000, and offer competitive delivery charges to ensure optimum customer satisfaction. We also have an easy refund policy keeping in mind the convenience of our customers.”

Craftsvilla also has plans to introduce other categories such as handicrafts on the international website at a later stage. The brand aims to source these products directly from authentic weavers, craftsmen, boutiques and manufacturers, as it helps the platform to provide the best and most cost-effective selection to the consumers. 

About Craftsvilla

Founded in 2011 by Manoj and Monica Gupta, Craftsvilla is the largest online ethnic store for sarees, salwar suits, lehengas, and casualwear like kurtis, palazzos, skirts, jewellery, accessories, ethnic foods and home decor. The company’s vision is to take people back to their roots by re-introducing, repackaging & contemporising their ethnic legacy.  Craftsvilla is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto.

For more information, please visit: www.craftsvilla.com

Media Contact
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Parvathy Raja
Email: Send Email
Phone: 91-22-61570809
Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)
City: Mumbai
State: Maharashtra
Country: India
Website: www.craftsvilla.com

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