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Mobile AR Software, New Battleground for Giants like Apple, Microsoft and WIMI

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Mobile AR Software, New Battleground for Giants like Apple, Microsoft and WIMI

July 28
05:04 2020

Hong Kong – As for 5G, the new battlefield, Internet industry giants are rubbing their hands. From the performance of the technology circle in recent years, almost most of the world-class technology industry giants have begun to layout in the AR field.

AR photography virtualizes real scenes

In the app market, free apps like AR shooting are not rare. In addition to common adding props and cartoon characters to the scene, some add popular cartoon characters, while some take traditional drama faces. Xiao Rui, an Apple fan, has one on his phone, which he USES as an entertainment app to make his photos more interesting when interacting with friends and colleagues. “At least, it’s not just a skin-peeling selfie,” he says.

After VR application and AI application, AR application also began to appear in batches. Unlike VR, which places users in an artificial “real” world, AR augmented reality stacks computer-generated data over the real world to supplement it, whether it’s a map with directions, a meeting reminder, or just a row of scales. In other words, it is to inject virtual elements into the real scene, from the reality, but also different from the reality.

The mobile phone giant is starting to get into the game

Just like every opening, smartphone provides a good carrier for AR technology. Although the visual effect is not perfect, it greatly reduces the experience cost. After all, users still need to buy a set of equipment to experience VR, and only one APP is needed to experience AR. Therefore, in front of the broad market prospects, mobile phone giants have layout AR.



In February 2020, the United States patent and trademark office released a apple’s virtual meeting plan related patents, and patent pointed out in a remote connection through the network, make two or more than two users can in the computer, AR glasses (patent the graph is a equipped with double perspective function taken MR head show), tablets, smart phones, multiple platforms to participate in the online virtual meetings. The scheme is suitable for business meetings, remote work, social platforms and so on.

From the perspective of patent layout, AR related patents applied by Apple company cover many aspects such as hardware, software, system and interaction. In January 2020 alone, Apple received 59 patents for augmented reality and 3D reconstruction technology, and the number is growing over time. From this perspective, Apple has established a moat of core technology patents. Whenever it enters the AR industry, patents are an important guarantee for Apple, and these technologies are the barriers that many start-ups in AR field cannot get around.

From a technical point of view, Apple has invested so much in AR that it has not considered the compatibility of its own devices. The latest technology is introduced every year and is supported almost exclusively by the latest devices of the same period. Not only has it spurred mass users to spend money on the latest products, it has also brought tears of gratitude from many developers who have pursued new technologies.

On the Apple developer platform, AR technology has been placed at the top of the central module, even on Top of Siri, which seems intriguing. It can be said that Apple is one of the technology companies that attach the most importance to developer ecology in the world. It is precisely because it deeply knows that the brilliance of today’s iOS AppStore is derived from the exploration and innovation of numerous developers all the time that apple will start from the developer group in its layout of AR field.

WiMi Hologram Cloud

Traditional mall operators often provide brands with only a shell of built malls, and brands simply move in. There is no too much intersection between shopping center operators and brand owners in informatization, but only the cashier system and part of the internal management system. They tend to do their own things on the online (e-commerce) side. In fact, shopping malls in this area are just starting, while the e-commerce of brand owners is often separated from their offline stores. In the O2O era of online, offline and online integration, shopping center operators should not only provide physical mall bodies (offline platform), but also simultaneously provide online platforms (virtual real estate developers), so that brand operators can enter online platforms while entering offline platforms.

Hologram Cloud is one of the world’s leading holographic technology and content manufacturing companies. Hologram Cloud brings holographic IP and original cultural content to the world through Hologram virtual technology, and creates panoramic Hologram merchandise center to create a 360-degree “ultra-immersive” virtual reality shopping experience for consumers.

One of WiMi Hologram Cloud’s businesses is film and television, performing arts, sports, tourism, business centers, fashion and luxury goods, and quality education. Entering into the market by means of holographic technology and cultural content can be said to bring a subversive change for the entire cultural and entertainment industry, opening up a new blue sea, and at the same time finding an incremental market for all related industries and seeking a favorable situation of multi-win development.

Take Hologram Cloud as an example. WiMi Hologram Cloud is a Hologram shopping center built by cloning a Hologram shopping center online using a physical shopping center as a template. Any brand that enters a mall can clone an online store in a holographic merchandise center. At the same time, the holographic merchandise center mall needs to be able to solve the problem of online and offline data synchronization.

The holographic merchandise center mall should be a flexible platform, like an open platform, which provides interfaces and basic systems. Powerful brand owners use the platform interface to develop their online stores according to their own needs. Brands with weak IT technology can directly use the platform’s basic system and template to develop online stores.

So when most of the shopping mall brands are stationed in the mall of holographic merchandise, so for consumers, they can be at home, commuting, shopping malls anytime and anywhere. When shopping in holographic shopping centers, consumers get more comprehensive and timely information, which makes up for the defects in information communication in physical shopping centers.

We can imagine that one day you can use The holographic cloud platform of Weimei to transmit physical goods to your holographic device through the holographic cloud of the cloud platform without leaving your home. As long as you open the holographic device, you value certain goods for matching and purchasing. It won’t be long before physical goods are mailed from the store to your location, which is a convenient life experience.

Holographic AR adware enables users to insert real or animated 3D (” 3D “) objects in video clips and seamlessly integrate with scene clips, mainly for embedding holographic AR ads in films and programmes hosted by China’s leading online streaming platforms.

The WiMi Hologram Cloud has developed advanced data analytics capabilities to capture actionable insights from the vast amounts of data collected by products and third-party sources. Some 350 million reliable end users have been penetrated, from which raw data can be gathered. The processing power of the WiMi Hologram Cloud enables it to manage massive amounts of data and provide real-time analytics on a massive scale, thus continuing to improve and innovate products and services. Data mining and user behavior data analysis technologies enable Weimie to build and segment context-rich user profiles and apply such analysis across a wide range of applications. For example, WiMi Hologram Cloud has created more than 2,000 user tags by analyzing user data collected through holographic AR advertising services.

Using proprietary image and video recognition technology, WiMi Hologram Cloud’s software enables users to analyze underlying video segments at the pixel level to identify AD Spaces that can be enhanced by 3D objects. Advertisers and their agents buy these Spaces through an API or API integrated with the WiMi Hologram Cloud’s systems, targeting their audiences and budgets, and often offering 3D models embedded in videos. When the AD space is detected and 3D objects are generated, the 3D objects will be automatically embedded into the underlying stream video according to the batch processing determined by Weimai software.

Among the three holographic AR products, WiMi Hologram Cloud currently provides products and solutions mainly aimed at holographic AR based on 2D screen and holographic AR based on 3D space. It’s worth noting that, like smartphones, holographic AR has a huge industry chain.

Holographic cloud business will combine with the depth of 5 g, 5 g in collaboration of high rate and low latency, remote communication and data transmission, from terminal to business server system transmission delay will average about 6 ms, well below the 4 g network transmission delay, ensure the holographic AR in the remote communication and data transmission without caton, low latency, and terminal collaboration in more, when the richness and diversity of interaction. Make the end + cloud collaboration collaboration more efficient. Enhanced mobile broadband (eMBB) and the Internet of things (IoT) application, makes WiMi Hologram Cloud holographic holographic AR AR advertising business, and entertainment business, as well as the holographic interactive entertainment, holographic meeting, holographic social, holographic communication, holographic family holographic, etc., will be based on facial recognition technology and holographic 5 g + AI AI face in face of technology of the core technology for effective growth.


Microsoft held its Build 2020 developer conference online, during which it announced that HoloLens 2, a hybrid reality device, will support 5G networking technology and be available in more countries and regions.

Greg Sullivan, Head of mixed reality at Microsoft, described some of the upcoming changes to the HoloLens 2 and announced that it will be available in more countries and territories this year. Available since last November, Microsoft does not release HoloLens 2 specific sales figures, it has to design more in line with the body of human body engineering, and the fuselage use carbon fiber material, increase the pads before and after wearing more comfortable, viewing Angle is increased to 52 degrees from 34 degrees before (Microsoft said the entire region “more than doubled”).

According to Microsoft, HoloLens 2 offers a comfortable, immersive hybrid reality experience with industry-leading solutions that deliver value in minutes — all enhanced by the reliability, security and scalability of Microsoft cloud and AI services.

Microsoft’s AR cloud services are evolving, the company’s Azure space anchor is already in widespread use, and cloud rendering tools have been successful in providing more detailed graphics and models in AR helmets by connecting to high performance remote servers, and are now in the public preview phase.

Cloud rendering and 5G support mean that the HoloLens helmet could eventually become a more economical and widespread device. Sullivan noted that the HoloLens 2 is still aimed at businesses, not consumers. But the arrival of the 5G wave could lower the cost of AR/VR devices. Looking ahead, Microsoft’s strategy is to build an ecosystem around AR, and the company could work with third-party partners to produce AR helmets, just as it did with the windows-compatible, low-cost virtual reality headsets it launched a few years ago.

In the future, whether the evolution of information communication brings higher bandwidth, faster rate, lower delay, more connections; Or better computing, more storage, more battery life, and more integration with improved hardware performance; Or the improvement of cloud computing, big data, deep learning and other technology systems, bringing about a leap in business scenarios and service capabilities; Even if wireless charging, artificial intelligence, robotics, VR/AR/MR, uav and other ‘black technologies’ bring unlimited imagination space, all products, technologies and applications will be integrated into the integrated, whole-process, cross-border integration of the unified ecology of the Internet of everything.

From the server side of cloud computing, big data, artificial intelligence, to 5G, NB – IOT has a wireless network, or PC, mobile phone, virtual reality helmet, smart home, wisdom, urban and industrial IOT sensor such as all kinds of terminal, and run on the ecosystem of the various applications and services, will depend on each other and restraining each other, and even get through.

At the same time, compared with smart phones and PCS, in the era of Internet of everything, no matter terminal, business, user or other industrial elements will be highly fragmented. Under various vertical business scenarios, users’ demands for products and services will be greatly different, and the industrial chain will be more complex. From simple scenes or isolated connections to the formation of industrial scale effect, a long-term industrial collaborative process is needed.

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